October 24th, 2007
WALLDORF, Germany - October 24, 2007 - SAP AG (NYSE: SAP) today announced that Germany’s first home shopping channel, HSE24, has selected SAP® Customer Relationship Management (SAP CRM) to improve customer service and support the company’s growth. HSE24, one of the leading home shopping channels in Europe, decided to replace its existing IT architecture with a comprehensive technology platform based on SAP® software to manage all service processes within the company. In 2006, HSE24 shipped more than 20,000 parcels daily and handled up to 60,000 customer calls per day.
To be able to meet customer demands while simultaneously keeping pace with increasing order volume, HSE24 needed a CRM application that optimally supports its business processes and seamlessly integrates with its existing IT landscape. In March 2007, HSE24 switched the management of customer information and service requests to SAP CRM, replacing various legacy systems and third-party applications. Later in 2007, the company plans to follow up this project using SAP CRM to manage purchase orders as well.
The newly implemented SAP CRM application will be hosted by IT outsourcing provider TDS. More than 13 call centers in Germany and Austria that capture and handle service requests have access to the centrally hosted CRM solution via Web client technology. The architecture of SAP CRM allows HSE24 to integrate internal business units, external services providers and interfaces to the back-end systems as well as to the Internet shop on a single software platform.
cm4, a subsidiary of Syskoplan AG, carried out the implementation.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (”SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
Copyright © 2007 SAP AG. All rights reserved. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.
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